From strategy development to content creation, publishing to distribution and promotion, our industry-leading content marketing services are engineered to achieve your business goals. Fuel your brand with results-driven, engaging content for your website, email campaigns, social media channels and paid distribution.
Every day your website copy isn’t as great as it could be, means you’re missing out on conversions and the opportunity to build valuable relationships with website visitors. Not to mention your rankings could be suffering hugely if your website copy is poorly written or not optimised for search engines. At Lilmedia, our team of copywriting specialists have a talent for creating crisp, engaging copy that speaks to readers and sells your products or services.
Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing campaigns or programs. These may include creating a strategy, developing marketing materials, implementing campaigns, measuring the results and making recommendations for the future of the marketing strategy. Types of content may include blog articles, social media posts, videos, white papers, case studies, infographics and more.
As top-of-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasizes visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog articles created are based on a clear content calendar shared with you.
Lilmedia eBooks and white papers underpin an effective content marketing strategy. These middle- and bottom-of-funnel content marketing assets can be gated to capture potential customer contact information. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are ideal for grabbing and holding audience attention.
Clearly outlining the benefits of products and services, Lilmedia case studies provide proof of client capabilities using real world examples. Data focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximize visual appeal among middle-of-funnel prospects.